Investigating impact of electronic word of mouth on consumer purchase intention
Year of publication: |
[2016]
|
---|---|
Authors: | Goswami, Shubham |
Published in: |
Capturing, analyzing, and managing word-of-mouth in the digital marketplace. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-9449-1. - 2016, p. 213-229
|
Subject: | Virales Marketing | Viral marketing | Kaufentscheidung | Purchase decision | Social Web | Social web | Vertrauen | Confidence |
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