Investigating the influence of mobile game addiction on in-app purchase intention in PUBG mobile : the mediating roles of loyalty, negative e-WOM and perceived risk
Year of publication: |
2024
|
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Authors: | Putra, Ronaldo Yolanda ; Sedera, Rakotoarisoa Maminiaina Heritiana ; Fenitra, Rakotoarisoa Maminirina |
Published in: |
Cogent business & management. - London : Taylor & Francis, ISSN 2331-1975, ZDB-ID 2837523-3. - Vol. 11.2024, 1, Art.-No. 2328317, p. 1-16
|
Subject: | Addiction | loyalty | negative e-WOM | perceived risk | in-app purchase intention | Konsumentenverhalten | Consumer behaviour | Risiko | Risk | Virales Marketing | Viral marketing | Sucht | Beziehungsmarketing | Relationship marketing | Kaufentscheidung | Purchase decision | Mobilkommunikation | Mobile communications |
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