Investigating the predicting role of COVID-19 preventive measures on building brand legitimacy in the hospitality industry in Tanzania : mediation effect of perceived brand ethicality
Year of publication: |
2022
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Authors: | Amani, David ; Ismail, Ismail J. |
Published in: |
Future Business Journal. - New York, NY : Springer Nature, ISSN 2314-7210, ZDB-ID 2837528-2. - Vol. 8.2022, Art.-No. 13, p. 1-14
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Subject: | Brand legitimacy | COVID-19 preventive measures | Hospitality industry | Perceived brand ethicality | Coronavirus | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Gastgewerbe | Epidemie | Epidemic | Legitimität | Legitimacy | Markenimage | Brand image |
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