Investigating relationships between organisational commitment, employee empowerment, customer intelligence and Customer Relationship Performance among small service firms
Year of publication: |
2010
|
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Authors: | Suntornpithug, Nichaya ; Karaatli, Gokhan M. ; Khamalah, Joseph N. |
Published in: |
International journal of services technology and management. - Wolvertin Mill : Interscience Enterprises, ISSN 1460-6720, ZDB-ID 2072619-3. - Vol. 14.2010, 1, p. 77-91
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Subject: | Wettbewerbsvorteil | Competitive advantage | Kundenzufriedenheit | Customer satisfaction | Produktinformation | Product information | Beziehungsmarketing | Relationship marketing | KMU | SME | Dienstleistungssektor | Service industry | Strukturgleichungsmodell | Structural equation model |
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