Investigating the factors influencing the adoption of m-banking: a cross cultural study
Year of publication: |
2015
|
---|---|
Authors: | Mortimer, Gary ; Neale, Larry ; Hasan, Syed Fazal E ; Dunphy, Benjamin |
Published in: |
International Journal of Bank Marketing. - Emerald Group Publishing Limited, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 33.2015, 4, p. 545-570
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Australia | Thailand | M-banking | Mobile banking adoption | Self-service technology | Technology acceptance theory |
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