Investigating the relationship between time in market and pioneering advantage
Year of publication: |
1994
|
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Authors: | Brown, Christina L. |
Other Persons: | Lattin, James M. (contributor) |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 40.1994, 10, p. 1361-1369
|
Subject: | Markenartikel | Brand | Markteintritt | Market entry | Marketingmanagement | Marketing management | Theorie | Theory |
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