Investigating the role of customer brand engagement and relationship quality on brand loyalty : an empirical analysis
Year of publication: |
July-September 2018
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Authors: | Nagaraj, Samala ; Singh, Sapna |
Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 2201735-5. - Vol. 14.2018, 3, p. 34-53
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Subject: | Cocreate | Customer Engagement | Facebook | Online Communities | Participation | Relationship Quality | Serial Mediation | Social Media | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Markentreue | Brand loyalty | Online-Marketing | Internet marketing | Markenführung | Brand management | Dienstleistungsqualität | Service quality | Kundenintegration | Customer integration | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour |
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