An investigation into the overseas market servicing strategies of Queen’s Award for Export winners: revisiting the concentration versus spreading debate
Year of publication: |
2002
|
---|---|
Authors: | Crick, Dave ; Bradshaw, Robert ; Chaudhry, Shiv |
Published in: |
Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 20.2002, 6, p. 370-377
|
Publisher: |
MCB UP Ltd |
Subject: | Competitiveness | Export | Small to medium‐sized enterprises | United Kingdom |
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