Investment service providers gaining competitive advantage by focusing on consumers' varying investment goals
Year of publication: |
2012
|
---|---|
Authors: | Puustinen, Pekka ; Kuusela, Hannu ; Rintamäki, Timo |
Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 17.2012/13, 3, p. 191-205
|
Subject: | Anlageverhalten | Behavioural finance | Private Finanzplanung | Personal finance | Wettbewerbsvorteil | Competitive advantage | Finanzdienstleistung | Financial services |
-
Millennial mobile payment users : a look into their personal finances and financial behavior
Bassa Scheresberg, Carlo de, (2020)
-
MacDonald, Kirsten L., (2023)
-
Financial services review : the journal of individual financial management
(1991)
- More ...
-
Puustinen, Pekka, (2012)
-
Unlocking the transformative potential of customer data in retailing
Saarijärvi, Hannu, (2016)
-
Identifying competitive customer value propositions in retailing
Rintamäki, Timo, (2007)
- More ...