Inward exporting of professional services : lessons from an exploratory study of Australian educational firms
Year of publication: |
2010
|
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Authors: | Bianchi, Constanza |
Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 31.2010, 2, p. 174-193
|
Subject: | Dienstleistungshandel | Trade in services | Bildungswesen | Educational system | Beziehungsmarketing | Relationship marketing | Unternehmenserfolg | Firm performance | Australien | Australia |
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