Is a $ 200 Nordstrom gift card worth more or less than a $ 200 gap gift card? : the asymmetric valuations of luxury gift cards
Year of publication: |
December 2018
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Authors: | Gunasti, Kunter ; Baskin, Ernest |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 94.2018, 4, p. 380-392
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Subject: | Gifting | Gift cards | Valuation | Gift giving | Luxury brands | Gift valuation | Geschenk | Gifts | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour |
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