Is Bigger Better? Customer Base Expansion Through Word-of-Mouth Reputation
Year of publication: |
2010
|
---|---|
Authors: | Rob, Rafael ; Fishman, Arthur |
Publisher: |
[S.l.] : SSRN |
Subject: | Firmenimage | Corporate reputation | Betriebsgröße | Firm size | Investitionsentscheidung | Investment decision | Theorie | Theory | Produktqualität | Product quality |
Description of contents: | Abstract [papers.ssrn.com] |
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