Is fast fashion sustainable? The effect of positioning strategies on consumers’ attitudes and purchase intentions
Year of publication: |
2015
|
---|---|
Authors: | Chang, Hyo Jung (Julie) ; Jai, Tun-Min (Catherine) |
Published in: |
Social Responsibility Journal. - Emerald Group Publishing Limited, ISSN 1758-857X, ZDB-ID 2424405-3. - Vol. 11.2015, 4, p. 853-867
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Sustainability | Consumer behavior | Fast fashion | Positioning strategies |
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