Is positive always positive? : the effects of precrisis media coverage on rumor refutation effectiveness in social media
Year of publication: |
2015
|
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Authors: | Wang, Quansheng ; Song, Peijian |
Published in: |
Journal of organizational computing and electronic commerce. - Norwood, NJ : Ablex Publ., ISSN 1091-9392, ZDB-ID 1331391-5. - Vol. 25.2015, 1, p. 98-116
|
Subject: | rumor refutation | media coverage | expectancy violation | social media | WOM | Social Web | Social web | Mediale Berichterstattung | Media coverage | Kommunikationsmedien | Communication media | Informationsverbreitung | Information dissemination | Online-Marketing | Internet marketing |
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