Is power powerful? : power, confidence, and goal pursuit
Year of publication: |
2013
|
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Authors: | Min, Dongwon ; Kim, Ji-hern |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 30.2013, 3, p. 265-275
|
Subject: | Power | Confidence | Goal pursuit | Attention | Recall | Persuasion | Macht | Vertrauen | Konsumentenverhalten | Consumer behaviour |
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