Is SCRM really a good social media strategy?
Year of publication: |
2012
|
---|---|
Authors: | Ang, L. |
Published in: |
Strategic Direction. - Emerald Group Publishing Limited, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 28.2012, 6
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Community relationship management | Many-to-many interactions | Relationship marketing | Social CRM | Social media |
Saved in:
Online Resource
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