Is social norms marketing effective?: A case study in domestic electricity consumption
Year of publication: |
2013
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Authors: | Harries, Tim ; Rettie, Ruth ; Studley, Matthew ; Burchell, Kevin ; Chambers, Simon |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 47.2013, 9 (13.9.), p. 1458-1475
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