Is social norms marketing effective?
Year of publication: |
2013
|
---|---|
Authors: | Harries, Tim ; Rettie, Ruth ; Studley, Matthew ; Burchell, Kevin ; Chambers, Simon |
Other Persons: | Dibb and Marylyn Carrigan, Sally (ed.) |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 47.2013, 9, p. 1458-1475
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Social norms approach | Green marketing | Sustainability | Behaviour change | Electricity consumption | Social marketing | Digital marketing | United Kingdom |
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