Is targeting online information diffusers based on their personality traits and influencer types misleading?
Year of publication: |
[2017]
|
---|---|
Authors: | St-Onge, Anik ; Senecal, Sylvain ; Fredette, Marc ; Nantel, Jacques |
Published in: |
Bridging the gap between advertising academia and practice. - Wiesbaden : Springer Gabler, ISBN 3-658-15219-2. - 2017, p. 79-86
|
Subject: | Direktmarketing | Direct marketing | E-Mail | E-mail | Virales Marketing | Viral marketing | Persönlichkeitsmerkmal | Personality trait | Informationsverbreitung | Information dissemination | USA | United States |
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