Is there a long-term return on price promotions?
Year of publication: |
2014
|
---|---|
Authors: | Balan, Carmen |
Published in: |
The ROI of pricing : measuring the impact and making the business case. - London [u.a.] : Routledge, ISBN 978-0-415-83379-0. - 2014, p. 44-61
|
Subject: | Niedrigpreisstrategie | Low-cost strategy | Return on Investment | Return on investment |
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