IT employees' brand attitudes and the role of internal corporate communication : a survey of Indian IT industry
Year of publication: |
2014
|
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Authors: | Sharma, Neha ; Kamalanabhan, T. J. |
Published in: |
International journal of business excellence. - Genève : Inderscience Enterprises Ltd., ISSN 1756-0047, ZDB-ID 2458823-4. - Vol. 7.2014, 1, p. 52-75
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Subject: | corporate communication | internal corporate communication | ICC | internal branding | employee brand identification | employee brand commitment | employee brand loyalty | employee brand performance | IT services organisations | regression | confirmatory factor analysis | Interne Kommunikation | Internal communication | Markenführung | Brand management | Arbeitskräfte | Workforce | Arbeitsverhalten | Work behaviour | Öffentlichkeitsarbeit | Public relations | Indien | India | Mitarbeiterbindung | Employee retention | Markenimage | Brand image | Personalmarketing | HR marketing |
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