IT enabled marketing: a framework for value creation in customer relationships
Year of publication: |
1997
|
---|---|
Authors: | Peters, Linda D. |
Published in: |
Journal of Marketing Practice: Applied Marketing Science. - MCB UP Ltd, ISSN 1758-7794, ZDB-ID 2020301-9. - Vol. 3.1997, 4, p. 213-229
|
Publisher: |
MCB UP Ltd |
Subject: | Database marketing | Information technology | Relationship marketing | Strategic management |
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