It is all about our impulsiveness : hw consumer impulsiveness modulates neural evaluation of hedonic and utilitarian banners
Year of publication: |
2022
|
---|---|
Authors: | Casado-Aranda, Luis-Alberto ; Sánchez-Fernández, Juan ; Ibáñez-Zapata, José-Ángel |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 67.2022, p. 1-11
|
Subject: | Banner ads | Consumer impulsiveness | Consumer neuroscience | fMRI | Hedonic banner | Utilitarian banner | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Utilitarismus | Utilitarianism | Neurowissenschaften | Neuroscience | Werbewirkung | Advertising effects | Hedonischer Preisindex | Hedonic price index |
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