It's Got the Look: The Effect of Friendly and Aggressive "Facial" Expressions on Product Liking and Sales
Year of publication: |
2011
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Authors: | Landwehr, Jan R ; McGill, Ann L ; Herrmann, Andreas |
Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 75.2011, 3, p. 132-132
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