It's gotta be the shoes! : performance enhancement effects of novel brand advertising
Year of publication: |
2022
|
---|---|
Authors: | Germann, Frank ; Garvey, Aaron M. |
Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 51.2022, 4, p. 469-485
|
Subject: | Werbung | Advertising | Markenartikel | Brand |
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