IT usage for enhancing trade show performance: evidence from the aviation services
Year of publication: |
2017
|
---|---|
Authors: | Singh, Jaywant ; Shukla, Paurav ; Kalafatis, Stavros P. |
Published in: |
Journal of Business & Industrial Marketing. - Emerald Publishing Limited, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 32.2017, 3, p. 398-408
|
Publisher: |
Emerald Publishing Limited |
Subject: | Internet marketing | Industrial marketing | Business-to-Business marketing | Aircraft industry | Trade fairs | Exhibitions |
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