Japanese international marketing strategy
Year of publication: |
1995
|
---|---|
Authors: | Genestre, Alain ; Herbig, Paul ; Shao, Alan T. |
Published in: |
Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 13.1995, 11, p. 36-46
|
Publisher: |
MCB UP Ltd |
Subject: | Competitive strategy | International marketing | Japan | Manufacturing strategy | Marketing strategy | World‐class manufacturing |
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