Japanese Marketing Strategies in their UK Subsidiaries
Year of publication: |
1990
|
---|---|
Authors: | Wright, L. ; Doyle, P. ; Saunders, J. |
Published in: |
Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 8.1990, 1, p. 11-20
|
Publisher: |
MCB UP Ltd |
Subject: | Japan | Management control | Marketing | Parent companies | Subsidiaries | United Kingdom |
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