Join the conversation : how to engage marketing-weary consumers with the power of community, dialogue, and partnership
Joseph Jaffe
| Year of publication: |
c 2007
|
|---|---|
| Authors: | Jaffe, Joseph |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Marketing | Kundenmanagement | Kundenbindung |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XIX, 300 S. Ill., graph. Darst. 23cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | "Published simultaneously in Canada." Talking "at" vs. talking "with" -- The many-to-many model -- Can marketing be a conversation? -- The birth of generation "I" -- The rise of the prosumer -- The new consumerism -- The 6 C's; 3 phases of conversation -- The content-conversation relationship -- What your future holds for conversation? -- Why are you so afraid of conversation? -- The 10 tenets of good conversation -- The 5 ways you can "join the conversation" -- When conversation isn't conversation at all -- Where does conversation fit in? -- Conversation through community -- Conversation through dialogue -- Conversation through partnership -- Getting started: the manifesto for experimentation -- Does conversation actually work? -- Do you speak conversation? Take the test 0710 |
| ISBN: | 978-0-470-13732-1 ; 0-470-13732-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003449455