Journal of Brand Management : year end review 2019
Year of publication: |
2019
|
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Authors: | Powell, Shaun M. |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 26.2019, 6, p. 615-620
|
Subject: | Corporate social responsibility | CSR | Sustainability | Luxury branding | Brand innovativeness | Public sector branding | Future brand research | Luxusgüter | Luxury goods | Markenführung | Brand management | Corporate Social Responsibility | Markenartikel | Brand |
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