Journey to Marketing Clubland
Year of publication: |
1992
|
---|---|
Authors: | Wills, Gordon ; Wills, Julian |
Published in: |
Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 10.1992, 2, p. 22-36
|
Publisher: |
MCB UP Ltd |
Subject: | Customer loyalty | Database marketing |
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