Just the faces : exploring the effects of facial features in print advertising
Year of publication: |
2014
|
---|---|
Authors: | Xiao, Li ; Ding, Min |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 33.2014, 3, p. 338-352
|
Subject: | face | facial features | advertising effectiveness | eigenface | Werbewirkung | Advertising effects | Printwerbung | Print advertising | Werbung | Advertising |
-
The impact of price level and appeal type in hotel advertising : a pilot study
Burman, Bidisha, (2017)
-
Magazine advertising : factors influencing the effectiveness of celebrity advertising
MartÃn-Santana, Josefa D., (2013)
-
Multichannel advertising : does print advertising affect search engine advertising?
Olbrich, Rainer, (2014)
- More ...
-
A video-based automated recommender (VAR) system for garments
Lu, Shasha, (2016)
-
Audio and visual analytics in marketing and artificial empathy
Lu, Shasha, (2022)
-
An introduction to audio and visual research and applications in marketing
Xiao, Li, (2013)
- More ...