Keep asking the customer
Writing nearly 20 years ago, Robert Heller emphasized marketing’s focus on the constant and systematic study of what products a company should be offering, when and at what price. Marketing, said Heller, is the part of the company that should always be asking “What business are we in?” In recent years this focus has widened to include attracting and retaining business and managing a range of internal and external relationships.
Year of publication: |
2004
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Published in: |
Strategic Direction. - Emerald Group Publishing Limited, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 20.2004, 9, p. 24-26
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Publisher: |
Emerald Group Publishing Limited |
Subject: | Customer loyalty | Relationship marketing | Newspaper publishing | Denmark |
Saved in:
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