Keeping both the baby and the bathwater : scoping a new model of political marketing communication
Year of publication: |
2009
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Authors: | Lloyd, Jenny |
Published in: |
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing. - Berlin : Springer, ISSN 1865-1984, ZDB-ID 2396950-7. - Vol. 6.2009, 2, p. 119-135
|
Subject: | Politische Kommunikation | Political communication | Kommunikation | Communication | Grounded Theory | Grounded theory | Konstruktivismus | Constructivism | Großbritannien | United Kingdom |
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