Key-account-Management : Erfolgsfaktoren für die Kundensteuerung - Strategien, Systeme, Tools
Rolf E. Bickelmann
| Year of publication: |
2001 ; 1. Aufl.
|
|---|---|
| Authors: | Bickelmann, Rolf E. |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Kundengruppenmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 303 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-409-11889-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004699844