Key account plans : the practitioners guide to profitable planning
Lynette Ryals ; Malcolm McDonald
| Year of publication: |
2008 ; 1. ed.
|
|---|---|
| Authors: | Ryals, Lynette ; McDonald, Malcolm |
| Publisher: |
Amsterdam [u.a.] : Elsevier / Butterworth |
| Subject: | Strategische Planung | Kundenmanagement | Ratgeber |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VIII, 396 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-7506-8367-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004896716