Key Issues in Multichannel Customer Management : Current Knowledge and Future Directions
Year of publication: |
2012
|
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Authors: | Neslin, Scott ; Shankar, Venkatesh |
Publisher: |
[S.l.] : SSRN |
Subject: | Beziehungsmarketing | Relationship marketing | Vertriebsweg | Distribution channel | Kundenwert | Customer value | Theorie | Theory |
Extent: | 1 Online-Ressource (12 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Interactive Marketing, Vol. 23, pp. 70-81, 2009 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2009 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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