Kids as customers : a handbook of marketing to children
James U. McNeal
| Year of publication: |
1992
|
|---|---|
| Authors: | MacNeal, James U. |
| Publisher: |
New York, N.Y. [u.a.] : Lexington Books |
| Subject: | Kinder | Children | Marketingmanagement | Marketing management | Zielgruppe | Target group | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | USA | Kind | Verbraucherverhalten | Marketing | Käufer |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XII, 258 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben The emergence of children as customers -- Children as a primary market : their income, spending, and saving -- Children as a primary market : their spending and shopping -- Children as a market of influencers -- Kids as a future market : reaching them through a multidimensional segmentation strategy -- Retailing to children -- Advertising to children -- Targeting promotion and publicity to children -- Planning and developing new products for children -- Marketing research among children : purposes, procedures, problems -- Children as global consumers |
| ISBN: | 0-669-27627-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013501733