Knowing the child consumer: historical and conceptual insights on qualitative children's consumer research
Year of publication: |
2009
|
---|---|
Authors: | Cook, Daniel Thomas |
Other Persons: | Cook, Daniel Thomas (ed.) |
Published in: |
Young Consumers. - Emerald Group Publishing Limited, ISSN 1758-7212, ZDB-ID 2253957-8. - Vol. 10.2009, 4, p. 269-282
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Qualitative methods | Market research | Children (age groups) | Consumer behaviour |
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