Knowledge-based sales management strategy and the grafting metaphor : implications for theory and practice
Year of publication: |
2010
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Authors: | Madhavaram, Sreedhar ; McDonald, Robert E. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 39.2010, 7, p. 1078-1087
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Subject: | Verkauf | Selling | Wissensmanagement | Knowledge management | Theorie | Theory |
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