Knowledge creation in marketing: the role of predictive analytics
Year of publication: |
2007
|
---|---|
Authors: | Hair, Joe F. |
Published in: |
European Business Review. - Emerald Group Publishing Limited, ISSN 1758-7107, ZDB-ID 2025931-1. - Vol. 19.2007, 4, p. 303-315
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Predictive process | Data handling | Multivariate analysis | Market research | Knowledge creation |
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