Knowledge management and franchise systems
Year of publication: |
2009
|
---|---|
Authors: | Paswan, Audesh K. ; Wittmann, C. Michael |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 38.2009, 2, p. 173-180
|
Subject: | Franchising | Unternehmensnetzwerk | Business network | Wissensmanagement | Knowledge management | Wettbewerbsvorteil | Competitive advantage |
-
Wenger, Etienne C., (2005)
-
Grant, Robert M., (2008)
-
Chai, Kah Hin, (2011)
- More ...
-
Cultural brands from emerging markets : brand image across host and home countries
Guzman, Francisco, (2009)
-
Teaching basic marketing accountability using spreadsheets : an exploratory perspective
Ganesh, Gopala, (2010)
-
Outshopping through the Internet : a multicountry investigation
Lee, Dongdae, (2009)
- More ...