Konsumentenverhalten : Ausgewählte Themen und Fallstudien
Year of publication: |
2019
|
---|---|
Authors: | Pelău, Corina |
Publisher: |
Bucureşti : Editura ASE |
Subject: | Konsumentenverhalten | Consumer behaviour | Messung | Measurement | Kaufentscheidung | Purchase decision | Theorie | Theory | Rumänien | Romania | Verbraucherverhalten |
Description of contents: | Table of Contents [gbv.de] |
-
Symbolic and affective motivations involved in the purchase decisions of consumers
Bălău, Mădălina, (2012)
-
Prelipcean, Gabriela, (2012)
-
Aspects regarding the analysis of the rationality of the buying decision of the Romanian consumer
Pelǎu, Corina, (2012)
- More ...
-
Pelău, Corina, (2018)
-
Dincă, Violeta Mihaela, (2019)
-
Cuc, Lavinia Denisia, (2022)
- More ...