Konsumgüterwerbung und Marktstruktur
H. Peter Gieseler
| Year of publication: |
1971 ; 1. Aufl.
|
|---|---|
| Authors: | Gieseler, H. Peter |
| Publisher: |
Freiburg : Rombach |
| Subject: | Markt | Werbung | Werbungspsychologie | Oligopol | Polypol | Konsumgut | Marktstruktur |
| Description of contents: | Description [gbv.de] |
| Extent: | 243 S. |
|---|---|
| Series: | Absatzwirtschaft und Konsumforschung. - Freiburg, Br. : Rombach, ISSN 0174-7428, ZDB-ID 121696-X. - Vol. 2 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | German |
| Notes: | Literaturverz. S. 230 - 243 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012879261