Korean women’s clothing brand loyalty
Year of publication: |
2002
|
---|---|
Authors: | Oh, Jungmi ; Fiorito, Susan S. |
Published in: |
Journal of Fashion Marketing and Management: An International Journal. - MCB UP Ltd, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 6.2002, 3, p. 206-222
|
Publisher: |
MCB UP Ltd |
Subject: | Brand loyalty | Clothing | Customer satisfaction | Consumer behaviour | Shopping |
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