Korrespondenzanalyse : e. vernachlässigtes Analyseverfahren nicht metr. Daten in d. Marketing-Forschung
Year of publication: |
1988
|
---|---|
Authors: | Backhaus, Klaus |
Other Persons: | Meyer, Margit (contributor) |
Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 10.1988, 4, p. 295-307
|
Subject: | Marktforschung | Market research |
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