Kuala Lumpur : searching for the right brand
Year of publication: |
2011
|
---|---|
Authors: | Ghazali Musa ; Melewar, T. C. |
Published in: |
City branding : theory and cases. - Basingstoke [u.a.] : Palgrave Macmillan, ISBN 0-230-24185-9. - 2011, p. 162-168
|
Subject: | Kuala Lumpur | Stadtmarketing | City marketing | Markenführung | Brand management | Malaysia |
-
Factors determining George Town as a city of gastronomy
Khoo, Suet Leng, (2014)
-
The development and change in city branding : a content analysis of the literature
Oguztimur, Senay, (2014)
-
Perception research on developing brand identity for small cities
Kestane, Serpil Ünal, (2019)
- More ...
-
Nation branding and integrated marketing communications : an ASEAN perspective
Dinnie, Keith, (2010)
-
Residents' attitudes and perceptions towards tourism development : a case study of Masooleh, Iran
Zamani-Farahani, Hamira, (2008)
-
The experiential aspect of rural home-stay among Chinese and Malay students using diary method
Ghazali Musa, (2010)
- More ...