Kundenintegrativer Marketing-Mix : Milieutheorie als Basis von Blue-Ocean- und Lovemark-Strategien
Leonard Wehr
| Year of publication: |
2011
|
|---|---|
| Authors: | Wehr, Leonard |
| Publisher: |
Hamburg : Kovač |
| Subject: | Kundenmanagement | Sozioökonomischer Wandel | Milieutheorie |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] ; Description [verlagdrkovac.de] ; Description [digitool.hbz-nrw.de] |
| Extent: | 254 S. 35 schw.-w. Ill. 210 mm x 148 mm, 326 g |
|---|---|
| Series: | Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management. - Hamburg : Kovač, ISSN 1438-8286. - Vol. 60 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-8300-5905-9 ; 3-8300-5905-1 |
| Source: |
Persistent link: https://www.econbiz.de/10009694692