Kundenorientierte Produktgestaltung
hrsg. von Andreas Herrmann; Günter Hertel; Wilfried Virt und Frank Huber
| Year of publication: |
2000
|
|---|---|
| Authors: | Hertel, Günter ; Virt, Wilfried ; Huber, Frank ; Akao, Yōji |
| Other Persons: | Herrmann, Andreas (ed.) |
| Publisher: |
München : Vahlen |
| Subject: | Innovationsmanagement | Innovation management | Beziehungsmarketing | Relationship marketing | Produktmanagement | Product management | Marktforschung | Market research | Qualitätsmanagement | Quality management | Organisationsstruktur | Organizational structure | Markenführung | Brand management | Kostenmanagement | Cost management | Theorie | Theory | Deutschland | Germany | Schnittstellenmanagement | Interface management | Produktentwicklung | Kundenorientierung | Quality Function Deployment | Produktgestaltung |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | X, 452 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Handbuch ; Handbook |
| Language: | German ; English |
| Notes: | Enth. 20 Beitr Literaturangaben |
| ISBN: | 3-8006-2489-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001463917