Kurdola : product portfolio decision
Year of publication: |
2015
|
---|---|
Authors: | Mukherjee, Jaydeep |
Published in: |
Vision : the journal of business perspective. - Gurgaon, ISSN 0972-2629, ZDB-ID 2436323-6. - Vol. 19.2015, 1, p. 58-64
|
Subject: | Product Portfolio Management | Positioning | Contribution Margin | Brand Management | Product Management | Portfolio-Management | Portfolio selection | Produktmanagement | Product management | Markenführung | Brand management |
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